Written findings plus a working session
Marketplace App Liquidity Assessment
A three-to-four-week reading of how readily apps on a marketplace catalog find buyers, with a written pack and a working session on the stalls that stall.
This is the sitting we built the house around. You run a marketplace where apps are the inventory — bookings, gigs, digital listings, or small software offered through a two-sided catalog. The shelf is not empty, yet completed transfers have slowed, or one category has aged while another still turns. You want a reading that a product meeting cannot settle because the meeting keeps swapping anecdotes.
Who it is for
Catalog leads, operator founders, and the person who owns featured placement. You need authority to export a listing history (or to sit with someone who can) and a willingness to name categories in the language your buyers actually search. We have worked with houses whose catalogs mix Bahasa Malaysia and English titles; we do not require a single language, but we do need to know which strings are public.
This sitting is a poor fit if you want us to rebuild the marketplace, write advertisements, or take over day-to-day placement. Those jobs belong to your staff.
What you leave with
A written liquidity picture for an agreed sample: listing age bands, conversations that did not complete, time from first public appearance to first completed transfer, and a map of seller weight in the categories you care about. The pack is meant to be read in a room. It names stalls. It does not grade your company.
A working session follows the pack. We walk the map with the people who decide featured slots and category order. You decide what to pull, rest, or leave alone.
Scope, included and left out
Included: an intake call, an agreed sample window (usually four to eight weeks of history plus the live shelf), the written pack, and one working session of up to three hours in Petaling Jaya or by video.
Left out: building or changing the marketplace itself, writing listing copy for you, running paid placement, and any ongoing watch after the session — that last piece is a separate follow-up if you want it.
We do not take custody of buyer identities beyond what the history extract already contains. Prefer aggregated conversation counts when you can.
How the weeks run
Week one is intake and sample design. We agree categories, the meaning of a “completed transfer” in your house, and which listings are staff tests that should be ignored.
Weeks two and three are the reading: age, match thickness, seller concentration, and the first-sale clock. We will ask for a second extract if the first window is too thin to stand on.
Week four is the pack and the sitting. If a key person cannot attend, we reschedule the session rather than present to an empty room.
Duration, place, preparation
Three to four weeks is the usual span for a mid-size catalog. Larger category trees add days, not a second invented product. Work happens from our Petaling Jaya desk; the working session can be here or remote.
Please come with: a history extract you are allowed to share, a glossary of category names, and one person who can explain how featured slots are assigned. If listings are bilingual, say so early so we do not double-count the same app under two titles.
Constraints
We cannot assess a catalog we cannot sample. If legal or vendor rules block any history, we will say so at intake and either narrow the sitting or decline. We also will not claim a nationwide ranking of marketplaces. The findings are about your shelf in the window we agreed.
Fee and next step
The fee is quoted from catalog size, number of categories, and whether the history is already in a usable table. Starting figures live on the rates page. To begin, write to the desk with catalog size, marketplace type, and the category that worries you most.