Programme of work
How a liquidity assessment runs
This is the programme of the flagship sitting — what we sample, what you prepare, and what the room should expect on the last day.
Think of the assessment as a short season, not a visit to a counter. The catalog is the stage. The sample window is the run of performances we agree to watch. The working session is the night we mark the stalls together.
The sample window
We almost never read “the whole marketplace since launch.” That story is too long and too flattering to early months that no longer exist. A typical window is four to eight weeks of history plus the live shelf on the day we freeze the sample. Seasonal houses (tuition before exams, home repair after storms) should say so; we will shift the window rather than mix a storm week with a quiet one and call it a picture.
A completed transfer must be defined before we count. For a services marketplace that may mean a job marked done and paid. For a digital listing it may mean a completed purchase. Chats are not transfers. Featured impressions are not transfers. We will write the definition into the intake note so the last day cannot reopen the dictionary.
What to prepare
A history extract you are allowed to share. Columns we actually use: listing identifier, public title, category, first public date, publisher identifier, conversation count, completed-transfer date if any, and whether the listing was featured in the window. Buyer names are not required.
A glossary. If “Home” means two different aisles internally, say so. If a Bahasa title and an English title are the same app, mark them as a pair or we will count a crowd that is only a mirror.
One person who can explain featured slots, including the unofficial ones. If placement is sold in a side conversation, the map will be wrong unless that is named.
What we do not need
Access to your private admin as a standing guest. A dump of every message. A theory of the whole industry. We can work from a table and a live public shelf.
The working session
The pack goes out at least a day before we sit, so the room is not hearing the stalls for the first time with us watching. The session is up to three hours. We walk listing age, match thickness, seller weight, and the first-sale clock. You decide what to rest, feature, or leave. We will not run a vote.
If the decision-makers cannot attend, reschedule. Presenting to a proxy who cannot move a featured slot wastes the week you already paid for.
Aftercare
The sitting ends when the session ends. A later watch is Follow-up Monitoring, priced separately. We do not linger in your catalog as unpaid guests.
When you are ready for a window, request an assessment or read the flagship description first.