Now taking briefs · Petaling Jaya
Marketplace App Liquidity
A house in Petaling Jaya that sits with operators and publishers while they watch how readily listed apps meet a buyer, and where the catalog has gone still.
How a catalog actually moves
Liquidity here is not a slogan. It is whether an app on a marketplace shelf finds a willing counterpart before the listing grows stale.
When a marketplace lists apps — job apps, service apps, small digital goods — the shelf can look full and still be quiet. Buyers browse. Publishers refresh titles. Featured slots rotate. The question we are hired to answer is narrower: in this catalog, in this window, how readily does a listing become a completed transfer?
We take a sample of listings, note their age, the conversations they attracted, and the handful of publishers who occupy the best sight-lines. Then we sit with the people who run the catalog and mark the stalls that look busy and the stalls that only look busy.
The work is a briefing and a written findings pack, not a product you log into. If you already know which category is stuck, say so in the first note. If you do not, we start with the public shelf and a short history extract.
The flagship assessment
A written liquidity picture of a marketplace app catalog, followed by a working session on the stalls that will not move.
Marketplace App Liquidity Assessment
A three-to-four-week reading of how readily apps on a marketplace catalog find buyers, with a written pack and a working session on the stalls that stall.
Other work we take
Shorter briefings and follow-up watches when a full assessment is more than the catalog needs.
Operator Briefing
A half-day map for leadership: where the catalog looks liquid, where it only looks busy, and which questions to take back to the floor.
Publisher Listing Review
For a house that lists apps on someone else's catalog: whether your stall is unseen, overcrowded, or simply priced out of the walkers who stop.
Follow-up Monitoring
A later watch on the same sample after you have moved featured slots or rested stale listings — not a second invented assessment.
From a recent catalog
We knew the home-repair apps were ageing, but we kept arguing about traffic. Toolkit Lighthouse counted conversations that led nowhere and showed the stall was thick with sellers and thin with buyers who could actually complete a job. We pulled three featured slots after that sitting.
Field notes
Short pieces on listing age, seller weight, and how we sample a catalog in Malaysia.
The first-sale clock, not the lantern
A lighthouse marks a line. It does not haul the boat. Featured lamps and new banners are not the same as a shorter time to first transfer.
Preparing a catalog sample in Petaling Jaya
What to export before week one: identifiers, public titles, featured flags, and the pairs of listings that are the same app in two languages.